On Monday night Lion Nathan, AKA Swan Brewery, launched their latest product at the Villa Nightclub in Perth.
5 Seeds is a new cider set to take the market by storm! Phenomenon was brought on board to help deliver the new brand message to the guests. The theme was a modern twist on Adam and Eve and guests were greeted by stilt walkers and a classical trio with a harp, all in ethereal white costumes. As they entered the night club the new brand was displayed on an illuminated prop and promo girls were ready with samples. Inside we had a huge branded light up bar and LED trees with apples hanging from the branches.
Later in the evening a polaroid crew and snake handler wandered through the crowd interacting with the guests. Around the room were light up plinths with vases filled with fresh apples. The event was a huge success and watch out for it on your liquor store shelves!
